Born and raised in Austin Texas, Performacore supplement company CEO, Logan Sneed is sort of an entrepreneurial prodigy. He founded Performacore during his senior year of high school and fresh on his way to Sam Houston State. Pretty amazing right? We thought so too. Well come to find out, it may all be in the genes— Logan's father (and major investor) Phil Sneed, owns a very successful logistics company and Logan grew up in the midst of the entrepreneurial mindset. So with his intense passion for health and fitness and not being satisfied with the options out there, starting a supplement company that he could really stand behind was naturally a no brainer (that is if you're Logan Sneed).
We invited Logan to talk with us so we could learn a little more about what makes this man tick. He graciously granted our request for an interview and took some time out of his busy day, allowing us to bring you the 411.
Q: So we know you started Performacore during your senior year of high school— can you tell us a little more about that?
A: That's correct, I first got into this industry during my senior year of high school. I had always been obsessed with fitness and working out for many years, and always wanted to pursue a career in the fitness/supplement industry. I figured why not create my own supplement company with some amazing products? Since then, we strive at Performacore to become the leading brand in the supplement industry.
Q: What occupies your day on a daily basis?
A: Expanding this business in any way, shape, or form is what occupies me. I am always looking to grow the business as well as help others grow on a personal and physical level.
Q: What is your favorite part of owning a business?
A: My favorite part of owning my own business is having the credibility to help people, whether that is in the gym or out. This has really allowed me to gain credibility with others around me and even people I don't even know.
Q: What is the most fun part of your job?
A: Connecting with people on a daily basis, and being apart of a great team. I love giving people the opportunity to take some of the best supplements in the market that will help them pursue the goals they have.
Q: What are your hobbies?
A: I love basketball, considering I played it my entire life.
Q: What's something people would be surprised to know about you?
A: I had the opportunity to play college basketball, and had a basketball scholarship but gave it up to pursue Performacore. I have played basketball all my life and still to this day love basketball so much.
Q: What's your philosophy of life?
A: Without goals or ambition you are just living.
Q: What motivates you everyday to continue doing what you’re doing?
A: My ambition. I have always been an ambitious person in anything I do.
Q: What has surprised you about owning your own business?
A: How fast things can move. Everything can move extremely fast, and you better be ready to move with it.
Q: Where would you like to see yourself in five years?
A: I would like to see myself leading Performacore to the top of the market, as well as having a family in the making.
Q: What defines Performacore?
A: Professionalism and excellence. We are about being professional and providing not only the best products, but knowledge that helps others achieve the goals they have.
Q: What sets Performacore apart from other supplement companies?
A: We connect with people, we connect with customers on a personal level, and give everyone an opportunity to be apart of the team.
Q: What makes PreCORE a standout product?
A: It isn't loaded with a crazy amount of caffeine that causes negative side effects. Because of PreCORE's highly effective ingredient blend, we are able to reduce the amount of caffeine to the perfect dosage to help you have a great workout and clean energy.
Q: Do you feel that the sports nutrition market has changed over the last five years?
A: I do believe it has changed, because the market is not regulated by the FDA, you can put anything you want in the products. That's why Performacore strives to create the highest quality supplements available.
Q: What message would you offer to consumers?
A: Quit wasting money on companies that are only about themselves. Companies that want to genuinely help you along with the high quality products will benefit in every way.
Q: What does the future of Team Performacore hold?
A: We will be at the top the industry one day, through hardwork and excellence. We strive to be the best.
We have no doubt of that! And with that, we'll let you get back to business Logan. We appreciate your time, we know you're a busy man! Lastly, we know you just celebrated a Birthday yesterday, so while we still have you corralled, we'd like to wish you a very Happy Birthday (belated)!
"Ha ha, thanks guys, and the pleasure was all mine!" —Logan Sneed, CEO Performacore